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Auguste (Gusti) Coetzer

Executive Search Senior recruiter

Operating since 1990, Auguste (Gusti) Coetzer is the doyenne of executive search in the Sub-Saharan Africa recruitment industry and is the founder and CEO of People Power Placements SA (Pty) Ltd, trading as Auguste Coetzer Executive Recruitment.

A thought leader of the industry, mentor, confidant, highly professional role-model, trusted business partner, able to handle difficult/complex assignments.


Specialities: Chief Executives, Chief Operating Officers, Financial Directors, Commercial Directors / Marketing Directors, Chief Information Officers, Head of Legal and specialised skills executives such as skills in disruptive technologies, as well as Competency Based Assessments and Board Strategy Facilitation.

“In the 25 years or more that I’ve known and interacted with Auguste (Gusti), her international and inadvertent mandate has been to bring younger professionals into the world of executive ream.”
results and trust

Client Feedback

"Gusti has been a successful executive search consultant over many years and her credibility and delivery on assignments are unquestionable."
“Gusti’s brand exists because it is unique and adds value to the client. Once briefed, she gets on with it. Her brand also has a strong local but also international flavour. But the key strength is the longstanding relationships she has built up over many years. Absolute trust and confidentiality always maintained.”
“Gusti’s key differentiator is longstanding relationships, connections at all levels and in many industries. Her judgement of the suitability of a candidate is vital. She can judge whether someone is CEO material or not from across the room! She understands the company culture and whether someone will fit in or not despite their Curriculum Vitae.”

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People Power Placements SA (Pty) Ltd
trading as Auguste Coetzer Executive Recruitment

Company reg No: 1998/012053/07

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